For those of you who missed the show Matt Cutts gave on Webmaster Radio. You missed a pretty fun chat. I think I actually had almost as much fun in the chat room as Matt Cutts did on the air. Exception of course would be the one or two pissed off webmasters who were upset because their site was outranked by some spam pages. Infact one stood out as being insistently persistent on spamming the chatroom to find out “is it worth the effort to report the spam pages that out rank me?�? To a person that obviously is putting a TON of work into trying to personally ask Matt Cutts this question, I can’t help but ask, “wouldn’t it be easier just to fill out the Google’s quick n’ easy report site form?�? That aside, the chat was great and so was the interview.

For those of you who aren’t aware Matt Cutts will be doing a live interview on Webmaster Radio in five minutes. I’ll try to post some of the transcript after the show for those of you who missed it.

So this sounds impossible right? Well it’s definitely possible it’s just really sneaky and underhanded. However to be clear, this technique involves your competitors WILLINGLY linking to you. This is a natural link and although a underhanded technique it is completely white hat.

First you will need some tools

1. A quality link exchange script (not a link exchange directory script). I suggest you use PHP Link Manager because it does a great job of reading your links on their pages without them having to be absolutely perfect. You will also need some knowledge of PHP because you will need to modify this script.

I promote a lot of websites. Quite a few of which seem like great ideas at first but end up never taking off. This is true for most site owners. You at least have a couple dead sites sitting there. If you’re not at this point yet, remember this one piece of advice. Keep the deadbeats. They will someday become useful to you. Even if they aren’t going to make you any money you can at least get more use out of them than if you let the domain go to a domain sponsor.

If any of you haven’t yet tried MSN’s Instant Answers yet, your missing out on something that’s pretty cool. For those of you who have no idea what I’m talking about try searching for babe ruth home runs on MSN. You’ll see an instant answer at the top of the search. Combine this with Google’s new quick product links and this could be a great rifle in the competition for search relevancy. With the new trend arrising of the major search engines instantly copying each other’s successful product rollouts lets assume that these two technologies form together and become a standard among the 3 giants(Google, MSN, Yahoo).