Alrighty so we’re going to go a bit old school today with this technique. Link laundering is an old technique that the pros have been using aggressively in tight circles since around 2001. So it’s nothing new, but it works damn well. A true Internet marketing professional doesn’t just focus on building their money making sites, they expend a lot of energy on building their link gathering power, and thats exactly what this technique does. If used properly this technique will allow you to automatically gather unlimited links over time to any present and future projects you produce. This is where the true beauty lies. It allows you to cut your mass link gathering time for each project dramatically so you have more time for developing other projects.

As many of you might not know I am also a computer tech. I get to help a lot of people with their computer problems and frankly its a lot of fun. It’s also very educational in the Internet marketing aspect. As experienced Internet users we sometimes loose sight of how the average Internet user behaves. We get so caught up in our own habits of long tailed search phrases and properly quoting terms that we often forget that a worthless searches like the term “computers” gets over 200,000 searches/day. I learn more and more every year from the benefits of casually watching friends and family members use the computer. Watching how they browse the Internet, why they click on ads, and how they respond to things like error messages has huge benefits in designing money making campaigns online.

So since my last lame post on What Are Proxy Servers? the inexperienced promoters are now hopefully caught up with the wonderful world of proxy servers and loving them right about now. So I think this would be a great time for me to fuck up that pretty little proxy planet you’re on and teach you how to exploit spammers using proxies to your own little spammy or even nonspammy purposes.

The Google Patent talks explicitly about the freshness factor and it’s importance. More importantly it talks about staleness being a factor in the rankings. This concept is understood to be true for not only Google but Yahoo and MSN as well. It mentions that not all sites in a niche need to be updated consistantly. Some niches require more freshness while others require less. This naturally raises the question; how often should my site be updated for my niche? Too much and you could potentially hurt your rankings, too little and you will slowly loose the rank you worked so hard for.One particular site of mine raised this question for me. It’s a site that is 100% static and virtually never gets updated. It would exibit some strange qualities in the organics that none of my other sites would. It would rank in the top 10 for all of it’s terms then slowly as weeks would roll by it would eventually drop into the bottom 30. I naturally considered the freshness factor. So I made a slight change to the title and added one page of content, linked to on the main page. Within 48 hours the site dropped out of site in the rankings(100+ in Google, 70+ in Yahoo, and out of the top 300 in MSN). This fustrated me but instead of changing it back I stuck with it. A week later it rose back up to the top 10. I was like COOl. So I let it be and about 4 months down the road it started slowly dropping again. so I once again made a slight change to the title and added one page of content. Same exact thing happened. This forced me to further examine the pattern being displayed in an attempt to mimic it.

Once upon a time I actually stole this idea from a small software directory. I don’t remember what site it was or even if they are still around. So I’m not going to bother attempting to give proper credit. Just know that this idea, although very rare and hardly used, is nothing new. It is infact quite old and proven to work.

This technique accomplishes two VERY important things 1) It improves the CTR (click through rate) onto your site within the organics. Simply said, it makes your site stand out more when people search for your terms. So if done right you can actually rank #2 in the search results and yet pull more traffic from the results than the #1 site. You see the advantage of this already.