Let’s do one more post about content. First, consider Google’s Webmaster Blog’s post dispelling common duplicate content myths as a prerequisite read. Do I always trust what Google’s public relations tells me? Absolutely not, but it does confirm my own long standing protests against people who perpetuated the paranoia about duplicate content. So it makes a good point of reference.

The most common myth ensue with the paranoia is, “anytime I use content that is published somewhere else, I am sure to fall victim to duplicate content penalties.” This of course is bunk because for any specific terms related to an article you can show me I can find you 9 other sites that ranks for its terms that aren’t necessarily supplemental and full of penalties. However there is no doubt that there really is a duplicate content penalty. So we’ll discuss ways around it. One of my favorite parroted phrases is, “It’s not what content you use. It’s how you use it.” So we’ll start with formatting.

LOL, be truthful. Did you honestly see this post coming? People wanted to know how the tool works, but I think I can do you all one better. I’ll explain in detail how exactly it works and how to build one for yourself so you can have your very own, hell one to sell if you wanted. Would you guess there’s a demand for one? Haha Sure why not? I can’t think of a single good reason why I shouldn’t (I never considered money a good enough reason to not help people). However I would like to ask a small favor of you first. Please go to RobsTool.com and subscribe. Throughout this month we are adding a new section called “The Lab” inside the tool where we are going to be hosting a multitude of crazy and wacky SEO tools that you’ve probably never thought could exist. Even if you don’t have a membership please subscribe anyways so you can get some cool ideas for tools to build yourself. That out of the way, lets begin.

Every so often I get an Email from someone who instead of having a question or comment they give me a url and ask me to give them SEO advice on it. I normally don’t respond to these emails other than maybe a quick “did you have a specific question” type response. It’s not because I don’t want to or I take any offense to it, in fact its the complete opposite. Sorry to say I just don’t have the time to do full blown SEO analysis jobs for people. It’s not that I don’t want to, trust me I do, its just that I’m not one of those SEO bloggers whose career is blogging about SEO. I’m in the thick of it just like you guys are; day in and day out. I’m out there doing the techniques I talk about on this site everyday. Thats my job, and there’s no shortage of it. However, every once in awhile I’ll hit a gem. One of those unique situations that I can’t help but mole it around in my mind. One such example came to me last week by a reader here who was referred to by Jon Waraas(excellent blog; check out), and I think it could apply to a lot of other people in the same situation. He was kind and patient enough to allow me to publicize my response in an effort to help out others. So out of the usual context I’m going to take this example and show you all exactly what I would do in his situation.

When linking here, for some reason people keep describing this blog’s content as grey and black hat. I’m flattered but I actually couldn’t disagree more. If anything I’m trying to make some serious noise to the white hats and encouraging them to learn some new tricks, but most seem to be covering their ears with enthusiasm. La la la la I can’t hear you! On that note there’s an interesting long-term debate going on disputing whats better, black hat or white hat? Did I say interesting? I meant boring and completely bullshit. Saying you like black hat better doesn’t make you a black hat. Likewise, showing your disgust for black hats without learning it doesn’t even make you a white hat. In my opinion until you take the time to learn and develop both skills to the fullest extent there’s only one classification for you….Amateur.

Hey guys and gals. Incase you didn’t notice I took a short break from posting to catch up on some work. Thanks for hanging out. Let’s review. In my SERP Domination post I spilled the beans about creating a site network by breaking down a larger site to take down the competition in a very efficient manner. This of course works beautifully in reverse, but we’ll save that for another day. In the mean time though I want to touch on a small portion of that post I could of easily divulged a hell of a lot more on. I’m talking about the “secondary network.” Incase you have short term memory loss I’ll refresh ya with a quote from the post.